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The Founders

I’ll never forget the day my wife Grace screamed, “Scott, I’m having the baby!”

It was around 7pm, and she was taking a bath to ease her sore back. When I heard her yelling, I went running upstairs to find her wrapped in a towel outside the tub. She looked at me with wide eyes and said, “I’m having the baby… right now!”

I quickly called a friend who was a midwife. She said to tell Grace not to push and she’d be there as soon as she could, but to wrap the baby in a clean towel if it came.

Hanging up, I realized she’d left out a lot of information between “don’t push” and “wrap the baby in a clean towel.”

My mind raced. I was completely out of my element. This stuff only happened in movies, right?

But there I was, helping deliver my baby.

I certainly had the easier job, which I was doing as well as I could… until time seemed to stand still.

The umbilical cord was wrapped around my newborn’s neck. He wasn’t breathing.

It felt like a part of me was dying.

In that brief, uncertain moment, all I could think of was this little baby and the bitter loss of all his life could have been.

But I wasn’t giving up on him.

I pulled and tugged at the cord, again and again.

Then, in a sudden release, it came loose and he slipped into my arms.

I began to rock him, and he coughed a beautiful little cough, breathing the first breaths of his new life.

In that instant, everything changed for me.

Up until then, my career had been focused on teaching entrepreneurship, leadership, and financial literacy to young people. I genuinely believed in my work, but my son’s birth experience changed how I thought about life.

I decided that I wanted everything I did to have more meaning, in my own life and in the lives of everyone I came into contact with.

Jeff FamilyIt was around this time that my business partner Jeff came across an article. In it, he read that depression and suicide were ten times more prevalent than they’d been in 1960, and that the average onset age of depression had gone from twenty-nine in 1965 to just fourteen in the present day.

We were living in a society with more knowledge, more opportunity, and more abundance than ever, but it was hard to imagine clearer evidence that the human condition was in decline.

Given our work in youth empowerment and education, we were deeply concerned. We began to think about what we could teach young people today that could start to reverse this trend tomorrow.

With that question in mind, we began an extensive research effort into the foundations of happiness and success.

We deconstructed hundreds of books from leading experts throughout history. We analyzed the philosophies of great thinkers like Lao Tzu, Marcus Aurelius, Aristotle, da Vinci, and Descartes. We studied thousands of people in search of the foundations of happiness, and directly interviewed over four hundred of the world’s most successful individuals, including Richard Branson, Jack Canfield, Sara Blakely and Dr. Wayne Dyer. And we examined the renowned research projects of Napoleon Hill and Dr. Martin Seligman, who conducted a sixty-million dollar study into global happiness.

The conclusion of our research was both surprising and simple.

Society as a whole is very good at teaching and focusing on the importance of skill sets, but it pays little attention to making sure we approach life with the mindsets essential for maximizing our happiness, fulfillment, success and meaning.

If people don’t improve how they view themselves, their lives, and their connection to the world around them, they’ll never be able to properly leverage their skills, never tap into their true potential, and many will walk paths of frustration and difficulty. This is true of everyone from elementary school students to working adults.

That revelation was all it took. Jeff and I rolled up our sleeves and decided to dedicate the rest of our lives to teaching the mindsets at the core of happy and successful living.

Einstein once said, “We cannot solve the problems we face with the same level of thinking that created them.”

Another angle on this outlook is, “If you want something you’ve never had, you must be willing to do something you’ve never done.”

We’re confident that the 7 Mindsets are the new thinking that’s needed.

We’ve created programs to teach the 7 Mindsets at every level.

Our book, The 7 Mindsets to Live Your Ultimate Life, describes the foundation of our approach.

We have individual programs for anyone seeking to immerse themselves in learning every aspect of the mindsets, including strategies for incorporating them into their daily lives.

7 Mindsets Academy is a self-determination and youth empowerment program that can be implemented in any school to ignite a proactive, fundamental shift in student character development.

And we offer speaking engagements and corporate programs to invigorate any event, conference, or organizational gathering with principles that generate improved morale, increased productivity, and a greater commitment to making a difference.

My career teaching young people led me to realize that helping everyone reach their potential and live their best lives is the most significant way we can impact our world and improve the human condition. Our singular focus is to have a meaningful impact on those disturbing statistics we came across years ago, and that’s why we’re energized to share the 7 Mindsets with as many individuals as possible today.


For an introduction to the 7 Mindsets, read about us.

For more about how we’re working to impact schools, read our story.

To hear what others are saying about our programs, check out our testimonials.

To understand more about the development of the 7 Mindsets, review our research.